

Expert golf instruction to elevate your game.
Play Better Golf. Enjoy the Game More.
Stop Guessing. Start Improving.
Every golfer wants to hit the ball more solidly, play with confidence, and enjoy lower scores. The fastest way to get there isn't another YouTube video—it's a personalized plan from an experienced PGA Professional who knows how to identify the real cause of your ball flight.
Whether you're trying to eliminate a slice, gain distance, improve your short game, or simply become more consistent, every lesson is designed around your swing, your goals, and your potential.
Your best golf is closer than you think.
📞 Call or Text: 715-471-0329
Why Golfers Choose Fred Hancock, PGA
1. Over 40 Years of PGA Teaching Experience
Experience matters. With more than 15,000 golf lessons taught, Fred has helped golfers of every age and ability—from first-time beginners to accomplished players—unlock better, more consistent swings.
2. A Simpler Way to Learn
Golf doesn't have to be complicated. Fred's teaching philosophy transforms complex swing mechanics into simple, easy-to-understand concepts that golfers can immediately take to the course.
3. A Proven Swing Philosophy
Influenced by legendary instructors John Jacobs and Manuel de la Torre, Fred teaches golfers to develop a natural, athletic swinging motion instead of manipulating countless body positions.
The result?
More solid contact
More distance
Better accuracy
Less frustration
4. Lessons Built Around You
No two golfers swing alike.
Every lesson is customized to your:
Skill level
Physical abilities
Athletic background
Practice time
Personal goals
No cookie-cutter instruction. Just a plan that works for you.
5. Real Results That Last
The goal isn't just to help you hit one great shot on the lesson tee.
Fred builds a roadmap you can continue using long after the lesson ends, giving you the tools to improve for years—not just one afternoon.
6. Championship Experience
Fred understands what it takes to perform under pressure.
1976 Wisconsin State High School Individual Champion
Coach of the 2023 WIAA Division 1 State Champion Eau Claire Memorial Old Abes
Winning leaves clues—and you'll learn them.
7. Year-Round Improvement
Don't lose your swing during Wisconsin winters.
Indoor instruction at Valley Sports Academy using advanced simulator technology allows you to improve every month of the year.
8. Trusted by Golfers Throughout the Chippewa Valley
Golfers return because they see results.
Fred has built his reputation through patience, honesty, and an ability to explain the golf swing in ways golfers actually understand.
9. More Than a Lesson—A Swing Prescription
Every student leaves with a clear plan.
Fred's unique Swing Prescriptions provide simple drills, visual learning tools, and easy reminders so improvement continues long after the lesson ends.
10. Golf Should Be Fun Again
The greatest compliment Fred receives isn't about technique.
It's hearing students say:
"I'm enjoying golf again."
Nothing beats playing with confidence.
Ready to Play Your Best Golf?
If you've been thinking about taking lessons, there's no better time to start.
One lesson can change your swing.
A structured improvement plan can change your golf game.
Book your lesson today and discover why so many golfers throughout the Chippewa Valley trust Fred Hancock, PGA to help them play better golf.
👉 Visit Swing's the Thing Golf to schedule your lesson today.
Call or Text: 715-471-0329
Finally Play the Golf You've Always Wanted to
Play Better Golf—Starting With Your Next
Stop Fighting Your Swing. Start Enjoying Golf
Less Frustration. More Fairways. Lower
"Fred's lessons have been a game changer for me!"
"Fred is phenomenal. I came to him knowing nothing about golf. He has been patient and oh so instructive. He is truly a professional and I very much enjoy my lessons". ~ Gail K.
"Great instructor!! Fred is a fantastic instructor, he is extremely patient and has an obvious passion to help others enjoy the game of golf. After just a couple of lessons Fred has really helped me work towards improving my game by breaking down my swing and giving me easy to follow instructions for what to work on in between lessons. I'm looking forward to taking more lessons. I would highly recommend taking lessons with Fred to anyone".
~ Bill Z.
Schedule a session with our convenient "Online Scheduling App"
At Swings the Thing Golf , we believe that every golfer has unique potential waiting to be unlocked. With over three decades of experience in golf instruction, Fred Hancock focuses on personalized training tailored to your specific needs. Whether you are a beginner or an advanced player, our sessions are designed to enhance your skills and boost your confidence on the course. Our philosophy emphasizes the importance of a natural, flowing swing rather than a forced hit, allowing you to maximize your performance while enjoying the game. Join us today and take the first step towards becoming the golfer you've always wanted to be.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.